SEM - Search Engine Marketing Company Ireland
All websites published on the internet have one main purpose. To
be seen by people surfing and searching for information. It doesn't matter whether the website in
question is for selling products, offering services or providing information, if the website is not found and read
then it is failing miserably. SEM or Search Engine Marketing is the process which uses a variety of
techniques to get visitors to a website.
In Ireland, before broadband became established, a lot of websites were produced to be
online brochures with very little thought to generating online traffic. The website address was printed on the
business cards and letter headings and people came to the sites by typing in the address. But Ireland is
into the digital marketing age now.
People surf the net. They "Google" a search term. They check out options from their armchairs. Even
if they have heard of your business, they don't bother to go and find your website address and type it in.
They look for it on a search engine, Google, Yahoo or Bing. The problem arises when they find your
competitors site before they find yours.
If your website is not appearing on the First Pages of Search Results for keywords related
specifically to your business in your area, then your website could be doing you more harm than
Because if your website is not on display alongside all
your competitors, it gives the impression that your business is equally
Search Engine Marketing Benefits
Sending More Visitors to Your Website
Visitors are Targeted,
High Value Leads
More People see Your
Products and Services
Gives You the
Opportunity to Promote and to Get Their Contact Details
Increased Sales and
Possibly Followup Sales
More Visitors means
Your Website Moves Up the Search Engine Rankings
Which Sends Even More Visitors to Your
Ultimately every business is out there to sell something.
Selling on the online marketplace is just the same as on the real life high street. Where your website ranks
on the results when someone does a search is exactly the same as the being in the busy town centre or being
stuck down a quiet side street.
Location, Location, Location!
To put it simply, Search Engine Marketing works by making your
website seem more popular and relevant to visitors. It starts with keyword research to increase the numbers of visitors to the site, whether by
Google Advertising by SEO,
or a combination of both. If the visitors stay longer on a page and if they click to
other pages on the same website rather than going to another site, Google and other search engines deem this
to be a good sign, as your site is satisfying the requirements of the searchers, and reward your website
accordingly by moving it up in the search results.
Search Engine Marketing (SEM) is the first and most important
step in the Internet Marketing process, but it doesn't stop with getting more visitors to your website.
Persuading them to stay requires an effective website design and great content. Making a sale or getting them to contact you is
vital to your business success. We like to focus our internet
marketing services initially on Search Engine Marketing, with traffic generation as a primary concern. This
leads onto what experience the visitor has when they land on your site, looking specifically
at methods to increase sales and monitoring statistics to maximise your return on
In Ireland, social media has been slower to take off than in the US, but
it is now a rapidly growing phenomen. Socal Media marketing provides alternative opportunities for businesses to market their
brand, products and services and increase targeted traffic to their websites.
A Little or a Lot!
Whether you have a big budget for long term
investment in your website, or working with you for inexpensive ways to improve your website
rankings and get increased business, Talk to Us 051-330579, and see how Search Engine
Marketing can make your Online Business a Success
Click Here to Contact Us Now at
Success Online Search Engine Marketing