Keyword Research Waterford, because whether its a Start-up or reviving an Established Site, when it comes to
Search Engine Marketing, your list of Keywords is the Secret to Online Success
"Keyword Research is one of the most overlooked aspects of
website design and internet marketing"
The most common mistake that all website owners make is
assuming they know what their target customers are looking for on the internet. They
choose the names of their products and services, throw in the company name or brand and that's it. The truth is,
they could be missing out on large numbers of potential clients merely because they haven't bothered to do the
necessary keyword research before setting up the site.
Ideally every website should be structured around what
the clients are looking for rather than what the website owner wants to promote. The
pages and their content should provide relevant information pertaining to the search terms and then lead into the
reasons why the visitor should do business with that company or buy the products on that particular
This is the true concept behind internet marketing.
Establish what the visitor wants and give it to them. If they are looking for basic
information - supply it. If they are looking to buy stuff, sell it to them. If they are looking for someone to do
business with provide them with the reasons and testimonials to choose you ahead of your competitors. However,
unless you actually know what they are really searching for you cannot give them what they need. This is why proper
Keyword Research is so important for search engine
Is this all sounding too
boring and a lot of hard work?
At Success Online we
can take your keyword research to the next level and prepare you to make your website far more
Contact us or call us 051 330579, to discuss how we can improve your
website traffic with our expert Keyword Research service.
Keyword Research is done using online
statisitical tools which measure the number of times a particular search term is used. Basic keyword
research can be done using the keyword research tools listed below, For more intensive keyword research
professionals use a range of special software to analyse online searches and website rankings based on
tags, keyphrases and competitor websites.
A List of Popular Keyword Research
Extensive Keyword Research is Essential in any Search Engine Marketing Campaign.
Google Suggest: as you type in a keyword,
Google offers suggestions and shows the number of results.
Example: “Yoga” when entered into Google Suggest tells
me that I should write articles about “Yoga Journals” or “Yoga Journaling”.
While it is
tempting to focus only about the most popular topics and keywords, also remember that these topics have
the most competition within the search engines, meaning each website is fighting against
hundreds or thousands of competitors to get the attention of the market.
Perhaps a better strategy is to focus on the middle to lower “tail” of the
market by looking at the 50th-200th most popular keywords or phrases from the keyword research and use them as your
basis for the page content. There will be less competition for the ‘long tail’ than the short list of most
popular terms and key-phrases.
Keyword Research Tip:
Look at how your market and niche keywords may intersect with a holiday or current event, when there can be a
surge in searches for particular phrases. It’s a great way to pick up current interest traffic. Keep an eye on the